Direct Mail Marketing
Marketing genius and CEO of PostcardMania, Ms. Joy Gendusa, shares her hard-won knowledge and experience from overseeing thousands of dental marketing campaigns and sending hundreds of millions of postcards across many different industries.
Over the last 20 years she's continually tested and tracked these mailings and knows last detail about designing a mail marketing campaign that gets a great response and return-on-investment.
In this course, she'll teach you:
- Where you should send your mailing and what types of mailing lists you should obtain.
- How to design the piece to get maximum response from potential new patients.
- How to bring your mailings into the 21st century by integrating them with your online marketing.
Direct mail marketing is still one of the most effective marketing means for a dental office today, and this course is a MUST-WATCH to do it successfully!
Your Instructor
With only her innate marketing savvy and a great idea, Joy Gendusa started PostcardMania in 1998. When she started, she had no capital—her only assets a computer and a phone—yet she created a marketing team that is now an industry juggernaut.
Using postcards as the only marketing medium to grow her company in its formative years, Joy learned the ‘ins and outs’ of the postcard marketing industry. Through extensive testing and tracking methods, she was able to isolate the key factors that ensure postcard marketing success.
Unlike other CEO’s, Joy focuses on ensuring others assimilate her knowledge so that all her staff can create marketing campaigns for her 73,792 customers no matter what position they have in the company. With all her execs and all her staff on the same page and each knowing what the overall company purpose is, they create a product for their customers that is unequaled. Each and every staff member knows that they are helping small businesses all over the country to expand through the use of direct mail postcard marketing techniques. This unified purpose to help other businesses is how they all personify their motto of The Postcard Marketing Experts™.
Because of her belief in others and her willingness to help so many, Joy has created a loyal team of employees at PostcardMania. Her incredible marketing know-how has enabled her to bring into a reality that initial dream she envisioned.
PostcardMania is a full service postcard direct mail marketing company which includes graphic design, printing, mailing list acquisition, mailing services, Web site design and email marketing—with the unique service of in-depth marketing advice at absolutely no additional cost whatsoever. They print 4 million and mail 2 million postcards for their 78,589 customers in over 350 industries each week.