In this day and age, marketing is essential for the growth and success of a dental office. But what exactly should you be doing? Where should you start? How much should you be spending? How do you ensure you will get positive return-on-investment of any marketing you do? What should you do internally vs. hire an outside company for?

This course answers all those questions and gives you tools to start increasing your new patients immediately. When implemented together with our courses on Word-of-Mouth Referrals and Phone Skills, these systems will create a rapid influx of high quality new patients in your practice.

Objectives:

• Gain a real system for coordinating your external marketing efforts.
• Discover free and low-cost methods for reaching your community and attracting new patients.
• Refine and track results of paid marketing campaigns to maximize ROI.
• Target the patients you want in your practice.
• Learn all the ins-and-outs you need in order to get these campaigns running and start seeing results.

3 CE Hours